Hi, I'm Phil Goeken!

I’m a creative thinker with a background in film and advertising, who likes finding ideas in unexpected places. Most of my concepts start with something I genuinely find interesting, whether that is a movie, a piece of culture, a personal experience, or just a weird connection that makes me laugh. From there, I like building the thought into something simple, memorable, and flexible enough to live across different mediums. For this portfolio, I developed the campaign ideas, concepts, and copy, then used AI-assisted image generation along with Photoshop and other design tools to help visualize the work. The visuals are intended as creative mockups that support the ideas, not finished production art. More than anything, this book is meant to show how I think: curious, culturally aware, a little weird, and always looking for the angle that makes an idea worth remembering.